If you’re not using inbound marketing to help build your book of business, you’re missing out on a tremendous opportunity.

For the past decade it’s been the most effective marketing method for conducting business online.

Inbound marketing is an inexpensive and nonintrusive way of using educational content and social media to develop your clientele. It delivers what your prospective client wants, where they want to find it, right when they need it.

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Give them what they want


And give it to them for free. Let me repeat that. Free. Although it feels counterintuitive, giving people free, relevant content is at the heart of inbound marketing, which starts with a single blog. Does blogging really makes a difference? Yes, it does. Businesses that consistently blog draw in 55% more web traffic than those that don’t. What’s more, they produce 70% more leads.

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