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Using data to identify high-intent consumers

With the shift toward digital engagement and increasing regulatory compliance concerns, acquiring high performing leads has become much more complicated.

By Jaimie Pickles | Updated on October 09, 2017
Regardless of device, the preferred platform for shopping is now digital. (Photo: iStock)

For years, insurance companies and agents have acquired third-party internet leads as an efficient way to supplement their own lead generation efforts. But with the shift toward digital engagement and increasing regulatory compliance concerns, acquiring high performing leads has become a much more complicated venture.

According to a recent study by J.D. Power, 74% of auto insurance consumers use insurance brand or aggregators websites for obtaining quotes and information. This is something that holds true across almost all lines of insurance.

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