Lurking in your clients' homes lies a risk that can cause major stress as well as financial loss.

Perhaps surprisingly for people who live away from coastal lowlands and other flood-prone areas, the risk comes in the form of water damage. While smoke detection systems and burglar alarms are common, insurance claim statistics show that water damage is seven times more likely to occur than a fire and six times more likely than a burglary.

While the Insurance Information Institute has calculated that about $18.5 billion in homeowner losses in 2015 were due to water damage and freezing, most homeowners do nothing to address the threat. Most also don't realize that insurance typically doesn't cover the expense of living away from one's home for possibly several months while costly water damages are repaired.

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