Same-day delivery is seen as the holy grail of the e-commerce customer experience. (Photo: Shutterstock) Same-day delivery is seen as the holy grail of the e-commerce customer experience. (Photo: Shutterstock)

Online shopping is more than an option for consumers; it's a preference.

Consider that 80% of Americans have likely made an online purchase in the past month. The influence and impact of e-commerce is growing quickly, with estimated sales for Q2 2017 up more than 16% year-over-year, representing $111.5 billion according to the U.S. Census Bureau of the Department of Commerce.

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