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What it takes to inspire insurance client confidence

Heres how you can demonstrate to clients that youre an asset a valuable member of their team.

By John Graham | Updated on September 21, 2017
Figure out ways to share your knowledge of both business and personal insurance. If you take this seriously, everyone will see you as someone who adds value both to the business and to their lives. (Photo: Shutterstock)

Selling insurance isn’t easy, and keeping clients on board once you have them can be even tougher.

You’ve done a good job as far as you know, but, a competitor swoops-in out of the blue and grabs the account. “We needed to save some money,” the owner of the company tells you.

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