In this geocolor GOES-16 satellite image taken Sunday, Sept. 10, 2017, at 22:00 UTC, the eye of Hurricane Irma moves up Florida's west coast. Hurricane Irma gave Florida a coast-to-coast pummeling with winds up to 130 mph Sunday, swamping homes and boats, and knocking out power to millions. (NOAA via AP)

(Bloomberg) – Hurricane Irma’s westward shift will probably inflict heightened damage on people and businesses unable to adjust to its new path in time, while the storm fuels floods that many insurance policies don’t cover.

Along Florida’s west coast — now in the direct path of the storm — many residents thought they would avoid the worst of it, and then found themselves with too little time to fully prepare, according to Duncan Ellis, the U.S. property practice leader at Marsh & McLennan Cos.’ main brokerage unit.

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