After 35 years in the insurance business, Bill White is convinced that patent insurance is the next big thing.
White, a partner and leader of the venture capital group at Woodruff-Sawyer & Co., works with VC firms to design patent insurance programs that provide broad and cost-effective coverage for their portfolio companies. While these VC firms typically fund tech startups, White knows patent risk is an exposure every company faces — and it's only a matter of time before an infringement letter or lawsuit is received. The rapid adoption of the coverage by these VCs, White says, will soon make patent insurance commonplace.
"Brokers and companies just need to understand the risk and their exposure to it, and then recognize that there are products available now that make sense," he says.
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