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Insurers face new challenges in the age of engagement

These steps and graphics outline how today's smart insurance organizations capitalize on digital maturity and automation to wow customers.

By Chris Edgington | Updated on September 07, 2017

Today’s digitally savvy consumer has forced the insurance industry to take a hard look at traditional methods of customer engagement, risk mitigation and coverage. It’s the age of engagement, driven by improvements in operational processes, mobile access to products and services, and personalized customer experiences.

Achieving these advantages requires a smart plan, but as many as 70% of life and P&C insurers are struggling with the process, citing a lack of confidence and the absence of a clear vision of the critical elements.

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