Sales pitches are shortcuts that save time and don't require thinking.
They're the stock in trade of people who sell property & casualty insurance and related products, rolling off the tongue easily and unconsciously. They once worked well with customers, but not so much today.
Here are 11 of them:
|1. "How can I help you?"
This one gets top billing on the list, and deservedly so. It's leftover from the last century, when customers needed assistance and relied on salespeople and marketers, as well as the iconic Sears catalog, to point them in the right direction, followed by the ubiquitous shopping mall. While the former is long gone, the latter is fast going dark.
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