The rapid emergence of autonomous vehicles — with Stevens Institute of Technology predicting that as many as 23 million fully autonomous vehicles will be traveling U.S. highways by 2035 — has the automobile insurance industry worried.

But recent analysis from Accenture indicates that the switch to autonomous vehicles presents the auto insurance industry with a significant $81 billion opportunity between 2020 and 2025.  Converting this opportunity will not be easy, but insurers taking action now may have an important first mover advantage over other insurers as well as other disruptors such as automotive manufacturers and over-the-top (OTT) players providing Internet content and services.

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