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Strategies for independent agencies to convert purchased internet leads

How do insurance agents succeed with purchased internet leads?

By Stuart Ganis | Updated on August 07, 2017
There are strategies you can implement that will help you convert online leads. (Photo: iStock)

We conducted a small survey of personal lines insurance agents to see who’s purchasing internet leads and learned that most agents have purchased internet leads in the past, but 60% of them no longer do.

It was a small sample of 200 agencies and nearly 86% said they purchased leads in the past, but only 31% of them still do today. The biggest reason for no longer buying them was price and quality. Anyone who has ever purchased internet leads knows the drill. 

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