Many insurance agents figure there's nothing more to learn about baby boomers.
Many are boomers themselves, aged 53 to 71, and they've been working with boomer clients for years. What could possibly be new?
For one thing, the intragenerational divide.
|Leading vs. trailing
"Leading boomers, born from 1946 to 1955, and trailing boomers, born from 1956 to 1964, have different outlooks on retirement and money in general," said Cam Marston, author, speaker, coach and founder of demographic profiling firm Generational Insights. Understanding these two echelons, and incorporating their differences into your approach, can be the key to connecting with a boomer client.
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