Multiple studies have shown that it typically takes three seconds for prospective clients to decide whether to open a marketing email in their inbox.
"Those three seconds are pretty important," says Sandra Usleman, senior vice president and chief sales officer at USI Insurance Services. "If you don't have a deep relationship or a strong referral with the prospect, you've got to put something compelling in the subject line that causes them to want to open the email."
In the following interview, Usleman discusses several tried-and-tested methods that sales professionals and consultants at USI are utilizing to help them get in front of prospects.
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
