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Finding the right prospect

Multiple studies have shown that it typically takes three seconds for prospective clients to decide whether to open a marketing email in their inbox.

By Rosalie L. Donlon | Updated on July 14, 2017
The most successful agencies recognize that they prosper most when their producers succeed. And that can only happen when the agency gives the producer the right tools to get started. (Photo: Shutterstock)

Multiple studies have shown that it typically takes three seconds for prospective clients to decide whether to open a marketing email in their inbox.

“Those three seconds are pretty important,” says Sandra Usleman, senior vice president and chief sales officer at USI Insurance Services. “If you don’t have a deep relationship or a strong referral with the prospect, you’ve got to put something compelling in the subject line that causes them to want to open the email.”

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