With summer in full swing, events are on the brain. Major League Baseball fans have the All-Star Game fast approaching, tennis enthusiasts are ready with their tickets for the U.S. Open and concert goers are soaking up their favorite bands at outdoor festivals and parties.
While summer has many people thinking about vacations and outdoor adventures, there's an entire generation leading the charge to put experiences front and center all year round. Yes, we're tired of hearing the same refrain: millennials prefer “experiences” over “things.” They want to be part of memorable events and share about them online, ultimately fueling the desire of so many others to seek similar experiences and make their own memories. According to Eventbrite research conducted by Harris, 78% of millennials would choose to spend money on a desirable experience or event over buying something desirable.
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