When there’s an emergency, we often run through a checklist in our heads of things we should have already taken care of. Do we have a will? What will happen to our children if we’re not around? Did we invest wisely?

The reality is that most people don’t prepare fully for emergencies. Although that checklist is a good place to start, a thorough personal preparedness plan is a good idea for all families and a must have for high net worth (HNW) individuals with complex lifestyles.

For most insurance agents and brokers, the preparedness topic quickly translates to disaster preparedness. You know, that annual conversation you have with your client right before hurricane season starts on June 1. Or maybe it’s the conversation you have with your client prior to wildfire season or spring flooding. Whatever triggers a preparedness conversation, the fact is that most advisors are simply scratching the surface.

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