3-step process
Step 1 Identify your ideal market. Step 2: Research what interests this market good place for prospecting Step 3: Find a way to sponsor, promote or participate in these organizations or groups. Related: 9 ways to make better prospecting connectionsTake the networking strategy online
LinkedIn and other networking sites- CXO Group (For CEOs, CFOs, CIOs, CMOs and more): 135,737 members.
- Human Resources (HR) & Talent Management Executives: 383,112 members.
- Equestrian professionals: 5,926 members.
- Hunting, Fishing and Outdoor Professionals: 9,850 members.
- U.S. Lacrosse Members: 8,554 members.
Grow your target insurance market
large commercial lines dealsWhat market segments are waiting for you?
Key takeaways
- Go online and search for your target market: ______ conference or ______ trade show (for instance, “construction conference” or “construction trade show”).
- Attend the events that make sense for your market and your budget.
- Network with the professionals at these events, on their level.
- Brainstorm a list of ideas using this article to inspire ways you can participate, present or sponsor content.
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