Sure, one of the latest entrants into the "insure-a-thing" vertical, announced this week that it raised $8 million in Series A funding, which the New York City- and Los Angeles-based InsurTech startup intends to use to grow its product and marketing outreach.
Run predominatnly through a mobile app and website, Sure's business model involves partnering with insurance industry incumbants to bring a digital solution to consumers who are interested in prodecting individual purchases such as flights, baggage and weddings. The product is currently available nationwide.
This latest funding is earmarked to grow Sure's smartphone-only insurance policy.
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Elana Ashanti Jefferson
Elana Ashanti Jefferson is ALM PropertyCasualty360's Editor in Chief. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
