To be or not to be on social media: That isn't the question. Today, it's a must for financial advisors to have a digital presence, and that doesn't mean just putting up a website and hoping prospects will find it.
|Reaping results
There's a strategy for using LinkedIn, Twitter and Facebook to reap marketing results, as Lisa Turley, senior vice president-advisor marketing at Raymond James (RJ), a leader in social media for advisors, tells PC360, in an interview.
Turley shares top dos and don'ts for putting those three platforms to work to attract prospects and network with business partners and potential advocates.
While a website is the heart of the advisor's digital brand, the most productive way to direct traffic to it is via social media.
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Jane Wollman Rusoff
Jane Wollman Rusoff is a ThinkAdvisor contributing editor specializing in interviews with thought leaders. She has written for ThinkAdvisor since its inception and was a contributing editor to Research magazine, a predecessor to ThinkAdvisor, starting in 1992.
Jane has received two AZBEE Awards from the American Society of Business Publication Editors. She has contributed articles to The New York Times, The Washington Post, the Los Angeles Times and Esquire, among numerous other publications.
Jane has written or co-authored five books, including three written with “Tonight” show creator Steve Allen. Jane was a staff editor with London Express Features and Billboard’s Merchandising Magazine. She has interviewed and profiled thousands of entertainment personalities, including Ray Charles, George Clooney, Angelina Jolie and Meryl Streep.
Jane is the founder of www.FamilyStarProductions.com.
