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How insurance advisors can overcome perception bias & grow their business

Maybe some prospects are looking at you through biased eyes.

By John Pojeta | Updated on June 09, 2017

Perception bias is a problem in almost every industry, but I would argue that it can be especially difficult for advisors.

Starting with the antics of Charles Ponzi and rolling all the way through Bernie Madoff and beyond, a few high-profile instances of negative behavior can make some prospects assume that all advisors are only in it for themselves and have no real interest in doing good for their clients.

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