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Why are you sending customers to your insurance agency competitors?

Clients want to know that you see what happened, understand the loss and are taking care of it for them.

By John Graham | Updated on May 15, 2017
The personal lines problem isn’t customers fleeing to the internet. That’s just a symptom. The major issue is the failure to establish a relationship with personal lines clients that demonstrate an agent’s value. (Photo: Shutterstock)

It could happen, but it’s ridiculous to even think you’re doing it deliberately.

Why would any insurance agent intentionally send good clients to a competitor? It doesn’t make sense — or does it? As it turns out, a lot of insurance agents are doing just that with their auto and homeowners customers.

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