I asked an agency owner a few years ago about their goals.
How did they envision their agency in the next 5 years? What I heard shocked me, yet as I talk with more and more insurance leaders, I hear it all too often.
“In today's competitive climate,” he said, “we really just want to maintain the status quo. We would like to grow, but if we can just keep what we have now, that would be great.”
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