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These 5 agency technology ‘sacred cows’ need to be put out to pasture

Small to midsized agencies could if they embraced new tools compete toe-to-toe with the larger players in their markets.

By Keith Savino | Updated on May 11, 2017

One of my favorite business books from the 1990s was “Sacred Cows Make the Best Burgers” by Robert Kriegel, the Olympic trainer, sports psychologist and performance expert.

Kriegel, you may remember, also penned “If It Ain’t Broke … BREAK IT!,” another favorite of mine. Like our current decade, the ’90s were a period of tremendous growth in technology. We saw the rise of the internet, the introduction of download, and the creation of ACT and AUGIE.

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