When it comes to forging an instant connection with customers, independent insurance agents who expect their business to grow and thrive know that having the right technology in place is paramount.

“The forward-thinking agent doesn’t see [digitization and automation] as a threat,” says Michael Howe, senior vice president of product management at Applied Systems, a University Park, Illinois-based insurance technology-consulting firm that provides insurance agency portals. “They see it as a way to strengthen their relationship with the customer.”

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