When it comes to forging an instant connection with customers, independent insurance agents who expect their business to grow and thrive know that having the right technology in place is paramount.
"The forward-thinking agent doesn't see [digitization and automation] as a threat," says Michael Howe, senior vice president of product management at Applied Systems, a University Park, Illinois-based insurance technology-consulting firm that provides insurance agency portals. "They see it as a way to strengthen their relationship with the customer."
Even longtime agents with ingrained business processes and loyal clients who may presumably not be interested in high-tech bells and whistles now have little choice in the matter of tech-driven innovation. Today's consumers demand speed and control, and those agencies that best manage consumers' evolving tastes possess the advantage of being attractive to prospective buyers.
|Use technology wisely
No longer is the question when or how many tech tools to adopt, but whether the technology an agency currently has in place makes agents' jobs easier and customers happier, all while producing fresh leads faster.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
