Autonomous vehicles are revving up to hit the road, but some consumers still want to test the brakes.
Although recent history saw most car manufacturers shift toward autonomous vehicles, the latest J.D. Power 2017 U.S. Tech Choice Study found that all generations — except Millennials/Gen Y — are becoming more skeptical of self-driving technology. Compared with 2016, 11 percent more Gen Z consumers and 9 percent more Pre-Boomers say they "definitely would not" trust automated technology.
Researchers deducted, however, that car manufacturers and tech developers should view this as an opportunity rather than a setback. Consider that although Baby Boomers are the least comfortable with technologies that assume control of vehicle-operating functions, they represent a tiny segment of the consumer market, and are unlikely to impact the future of the car industry.
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Denny Jacob
Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].
