Finding new clients in a changing and increasingly competitive environment is an overriding concern for independent property and casualty insurance agents.
Many agencies still operate in outdated and inefficient ways. Too much time is spent running after clients who don't want or need your insurance products, and not enough time is spent planning and implementing marketing and sales practices that result in a predictable and sustainable pipeline of new clients and relationships.
Building demand for your services takes time and effort. Generating leads eventually requires a little creativity.
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Jayleen R. Heft
Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].
