Starting plans provide offer a variety of coverages, including: property, liability and medical, among others. 

For more specific insurance requirements, such as protecting valuable, high-ticket items, users can turn to Jetty Power-Ups. Power-Ups categories can range from jewelry and designer handbags to audio gear and artwork. 

Additional modern coverage options employed by Jetty provides coverage for customers who rent out their apartment on services like Airbnb; also, all Jetty users receive the Jetty "bed bugs" Power-Up, which helps offset the cost of an exterminator for victims of bed bugs.

Modernizing membership benefits

Jetty says  it will remove hurdles for city dwellers by offering a suite of membership benefits to provide discounts and promotions on services such as food and beverage, housewares, home services and more.

These benefits help foster continued customer engagement beyond the initial sign-up while delivering further value to members — from move-in day and beyond. Partnerships at launch include Thrive Market, Laurel & Wolf, Winc, and more, with others added regularly.

"Our vision is to create an insurance brand perfectly tailored to this demographic [modern urban consumers], spanning numerous product lines and challenging traditional divisions between insurance providers as regards their product portfolios," said Michael Rudoy, co-founder and CEO of Jetty.