Writing marketing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor.
You may know what to write, but when it comes to how to write it, you’re stuck.
So I’m going to teach you a trick for more effective copywriting. In fact, I’m using it right now. Can you guess what it is?
|Who’s your No. 1 fan?
Before you write an email, postcard or direct-marketing letter — anything that will go out to a number of people — I want you to think of the one client who loves you the most: Your No. 1 fan.
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