Editor's Note: This is the third article in a six-part series on adjuster ethics.
Logically, for an insurance company and its representatives to be ethical, they must believe in and practice the principle of indemnification. That is what insurance is all about: restoring to wholeness the first- or third-party person(s) who has suffered a loss covered within the policy contract.
“To make whole” those who have suffered loss is not always possible; the adjuster cannot restore a family member killed in an auto accident, or redeem a home blown or washed away in a storm or destroyed in a fire. These are gone forever, but within the terms of the policy contract, the adjuster's ethical duty is to come as close to the principle of indemnification as possible.
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