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Reinvigorate your agency, strengthen your team and maintain forward business momentum.

Blow through your agency growth goals with this lead generation strategy

It's time to establish a coordinated goal for both marketing efforts and salespeople.

By Kevin Trokey | Updated on March 20, 2017
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Leads come from two basic sources: Marketing efforts and salespeople (a.k.a., prospecting). It's time to establish a coordinated goal for both. (Photo: Bigstock)

For most agencies, the cornerstone goal in 2017 is likely new business written, allocated by producer.

“In 2017 we’ill grow 15 percent; each producer will write $125k+ in new business.”

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