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Developing a new 'apptitude' for claims

New apps are allowing insurers to communicate faster with policyholders in the wake of a catastrophe.

By Dave Coons | Updated on March 15, 2017

A tornado cuts a path across a small rural town leaving broken businesses and homes in its wake. An unexpected hurricane devastates a coastal region and impacts thousands. And an out-of-control wildfire rapidly spreads across state borders. These natural disasters are unpredictable and unforeseen, and leave a path of devastation and destruction in their wake.

For insurance organizations, natural disasters can bring added pressure. Timing is everything in these critical situations and today’s organizations must be ready to respond immediately, efficiently and effectively. From claims adjusters to customer service representatives, catastrophes represent an “all-hands-on-deck” situation for insurers.

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