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Matters of Life & Health: 2017 NU/PIA Independent Agent Survey continues

Just how serious are independent P&C agents about selling Life & Health products?

By Shawn Moynihan | Updated on March 07, 2017
More than 30% of the study respondents who sell Health products say their commissions have decreased. (Photo: iStock)

In one of the most comprehensive studies of independent agents in the U.S. ever completed, NU, the National Association of Professional Insurance Agents (PIA) and Flaspöhler, part of NMG Consulting, joined forces to conduct the 2017 Independent Agent Survey — a project whose findings provide revealing insight into the demographics, books of business and industry challenges of independent Property & Casualty insurance agents, as well as their most highly rated carriers.

We’ve understood for some time that an increasing number of P&C agents have been selling Life & Health products. We asked America’s independent agents whether they’d been doing more business in that arena, and if so, how serious were they? How much of their book of business did Life Health products represent? What did their commissions look like? Were they up, or down?

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Shawn Moynihan

Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].

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