Developments in neuroscience in the 21st century have led to remarkable new insight into what actually works when it comes to influencing human decisions and actions.
In particular, the application of emotional triggers has been a game-changer where persuasive communication is essential: leadership, marketing, sales and negotiation.
Negotiation strategies and tactics are the modes by which we discuss and exchange value in the pursuit of mutual agreement. Some are simple, some complex, some respectable and some not. What they all do is infuse the negotiation with certain messages and attitudes designed to influence the process and outcome.
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