Feel the ground trembling underfoot?
It's the largest generation in American history thundering into the economy: more than 92 million millennials, now about 19 to 35 years old.
After swaying their parents' decisions for years, they'll control $11 trillion of their own by 2030, according to generational expert Cam Marston, who surveys the landscape for his firm Generational Insights. With an estimated $344 billion in inheritances landing in their laps by 2040, they're going to become the primary consumers of financial advisory and investment services. Advisors who understand this generation and what they need will be able to cultivate the loyalty of clients who will be saving, investing and planning for decades to come.
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