There's never been a flood here, so why should I care about flood insurance?

If this statement sounds at all familiar, you have likely raised the subject of flood insurance with clients, only to be told that the coverage is not needed.

Most people don't think about flood insurance, simply because they've never experienced a flood where they live. As a result, many agents find the product difficult to pitch to clients and prospects. But, before you relegate flood insurance to the realm of nuisance products, consider a different view of flood insurance that may resonate with your clients and make this product a core part of your business.

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