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Navigating email minefields

Email continues to be among the most effective marketing tools available to insurance agents to grow their business. But it continues to evolve. It's not your older brother's email anymore.

By Rick Gilman | Updated on February 17, 2017
The means of connecting with clients continues to evolve rapidly and insurance agents have to continually tweak the ways they communicate.

Email continues to be among the most effective marketing tools available to insurance agents to grow their business.

But it continues to evolve. It’s not your older brother’s email anymore. (Email hasn’t been around long enough for your dad to have used it.)

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