Email continues to be among the most effective marketing tools available to insurance agents to grow their business.
But it continues to evolve. It's not your older brother's email anymore. (Email hasn't been around long enough for your dad to have used it.)
Email began with the convenience of easily communicating with a large group of prospects at once. It was all about getting a getting a messsage across across to prospects and clients, and it's a lot more effective and efficient than printed communications. Then highly visual electronic newsletters started circulating, which piqued people's attention.
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