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Insurance in the Digital Age: 3 steps to maximizing your strategy

Do you know what things to do and how to measure them to maximize your digital strategy?

By Lisa Loftis | Updated on February 14, 2017

“One key to surviving in a world of disruption, where the external environment is changing at lightning speed, is to change the game internally.” — John Kotter

The extraordinary adoption of digital capabilities is changing the world at lightning speed, and the insurance industry is not immune. In a recent survey of insurance consumers, PricewaterhouseCoopers found that 70 percent conducted some form of digital research before purchasing their policies, 26 percent used a digital medium to purchase those policies, 67 percent would be willing to attach a sensor to their home or car to reduce premiums, and 68 percent would be willing to download and use an app provided by their insurance provider. Even more indicative of digital’s rapid expansion, industry CEOs told Forrester Research that they expect 56 percent of insurance revenues to be digitally generated by 2020.

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