(Bloomberg) – The synchronized swarm of 300 drones lit up the night sky behind Lady Gaga, morphing into an American flag as she recited the Pledge of Allegiance.
Sunday's Super Bowl halftime light show — prerecorded to comply with prohibitions on flying drones over people — was choreographed by Intel Corp. It provided a dramatic backdrop for the performance and also illustrated the ways large companies are embracing unmanned aircraft in sometimes unexpected ways.
The registration of drones used for business has gone from a trickle to a flood. Only a handful were listed in the U.S. Federal Aviation Administration's aircraft registration database a few years ago. That number swelled to 6,683 as of the end of 2016, according to agency records analyzed by Bloomberg.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
