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Embrace the shift! Transforming the insurance industry from the outside-in

Cultivating a deep understanding of customers needs and desires should be the first step any insurer takes as it begins or accelerates its own digital transformation.

By Terry Buechner | Updated on February 06, 2017

The insurance industry has not been historically known for innovation.

This may be an unfair characterization — insurers have in the past been at the forefront of leveraging technology and data to uncover insights about…well, mostly risk, but it was still innovative at the time.

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