I don't like bridges — particularly, those high bridges with long expanses.

Crossing a bridge makes my stomach do flip flops, I hear the blood rushing in my ears, and from time to time, I see little dots dancing before my eyes.

I suspect that many an insurance executive gets the same set of symptoms when they think about all that must be accomplished to transform their organization into a Next-Gen insurer. Fortunately, (and ironically) for insurance executives, there is an antidote (7, in fact) for the symptoms mentioned … 7 bridges to be specific.

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Bridges to transform an insurer

During 2016, SMA introduced the seven bridges, which illustrate initiatives that provide defined pathways upon which insurers can build transformation strategies to set themselves on a course to becoming a Next-Gen insurer. SMA's seven bridges are:

  • Institutionalize innovation.
  • Keep a pulse on emerging trends and technology.
  • Operationalize customer-centric strategies.
  • Go digital.
  • Modernize core platforms.
  • Build a flexible organization and workforce.
  • Major in data and analytics.

The burning question is — Where do insurers stand in their bridge-building efforts? The "2017 SMA IT Spending and Priorities Survey" results reveal a number of interesting insights. Arguably, the most important insight revealed by the survey data is that it takes effort across all seven of the bridges to transform an insurer.

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