For many viewers, the annual Super Bowl game is as much about the ads as it is about the game itself.
According to the National Football League, more than 115 million viewers watched the game in 2016, which provides a broad audience of prospective buyers. And almost 25 percent said they watched just for the ads.
But which products, by category, stick in viewers minds the most? Although alcohol, food and cars topped the chart, the insurance industry also had a respectable showing at 15 percent, according to the results of a recent survey by Statista.
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
