When the topic of text analysis arises, what comes to mind first are claim notes — those long, yet unstructured records that contain raw materials for claims insights.
But insurers are rife with text across the board — medical notes for life and disability policies; property descriptions for real estate underwriting; press releases, legal notices and news articles for commercial policies.
The relatively recent addition of comments, complaints, praise and opinions from social media gives unprecedented access to the voices of customers.
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