I looked up the word sell in the dictionary. This is what it said:

“To persuade (another) to recognize the worth or desirability of something.”

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Assumes value

This definition assumes value. It assumes that you recognize the value of whatever it is that you are selling. Inherent in the definition is the concept of worth or desirability.

I also looked up salesperson, saleswoman, salesman, sales clerk and, my favorite, sales talk. The definition for sales talk was, “a line of reasoning or argument intended to persuade someone to buy something.”

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