The holiday season gives everyone a chance to reflect on this past year's marketing efforts.
As you do, you may possibly give thanks for continued prosperity, and make plans to enter the New Year with a new resolve.
Because it's true: nothing happens unless we make it so.
|What do you want?
Have you decided to allocate adequate funds for marketing in next year's budget? Have you decided on a specific direction for your practice? What do you want to accomplish for your clients? If you have decided to sell more product than last year, how much more, and do you have a defined plan to go forward? Is such a plan in writing? Do you know how much you earned in 2016? Are you satisfied with the production? If not, why?
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