Agents and brokers play an important role as trusted advisers for their clients.
Generally, buyers know they need insurance coverage, but they often aren't sure what their specific requirements are. And as the current Liberty Mutual commercial notes, most buyers don't read every word of the policy or its endorsements, which are a key part of any insurance policy.
The basic policy is designed to cover the average home or auto risk; however, many of these risks aren't so basic. Instead of specifically tailoring policies to each risk, a standard policy is used with the option of many varied endorsements.
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Christine G. Barlow, CPCU
Christine G. Barlow, CPCU, is Executive Editor of FC&S Expert Coverage Interpretation, a division of National Underwriter Company and ALM. Christine has over thirty years’ experience in the insurance industry, beginning as a claims adjuster then working as an underwriter and underwriting supervisor handling personal lines. Christine regularly presents and moderates webinars on a variety of topics and is an experienced presenter.
