Not all sales close on the first — or even second or third, etc. — closing call.
Because of that, it's often necessary to set a call back to continue the conversation. Like most parts of a sale, the call back is one of those recurring situations that you, or your sales team, will find yourself in countless times a day or week.
|Avoid ineffective habits
Because of this, it's important that you develop and then script out a best practice approach to handle it effectively. Unfortunately, many sales reps have never given the call back (or very many other parts of their sale) much thought. Instead, they adlib it and so develop ineffective and bad habits.
Some of these include:
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