(Bloomberg) -- It turns out that young people love cars and would rather own one than rely on ride-sharing services from the likes of Uber Technologies Inc. and Lyft Inc.
Millennials, people who were born from 1980 to 2004, are more captivated by cars than their parents and still want the freedom of owning one, according to a new study from San Diego consulting firm Strategic Vision Inc. That contradicts predictions in recent years that auto sales would suffer as Millennials, also known as Generation Y, took Uber instead of buying their own vehicles.
The Strategic Vision Study came up with a Customer Love Index, which measures how much consumers like using and owning their vehicles based on 120 aspects of the car or service. In the study, Millennials are happier with the vehicles they buy than any other generation, said Alexander Edwards, president of Strategic Vision.
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