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4 tips to sell more cyber liability policies to small businesses

Small businesses often hesitate to buy cyber coverage because they don't perceive a real need. Here are four tips agents can use to help their clients comprehend the threat.

By Harris Tsangaris | Updated on November 04, 2016
Insurance agents can be trusted advisers to their small business clients by helping them understand the threats they face from cyber attacks.

As the threat of cyberattacks continue to loom over corporations across the globe, small to midsized businesses are still sitting on the sidelines when it comes to purchasing cyber liability insurance policies despite the ominous warning signs.

The overall frequency of data breaches continues to rise according to a global analysis from IBM released in June. While it’s the large scale breaches, such as Sony, The Home Depot and Target that make headlines, hacks targeting smaller businesses are also growing in regularity.

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